Object Connections views alliances as a critical competitive advantage in today’s fast moving marketplace. A mutually beneficial partnering arrangement between organisations offering complimentary products and services is absolutely essential to provide the end-client with optimum choice, quality and functionality.

Object Connections tailors partnership arrangements to suit each opportunity, ensuring both parties achieve their mutual goals and objectives. However, existing alliance categories include:

• ISV and OEM partnerships. Companies of all sizes (start-up through established) that develop applications and solutions that wish to realise the benefits of integrating Object Connections’ component technologies.
• Integration (SI) and Service alliances. Consultants and integrators who deliver software solutions for specific industry verticals. Industry verticals which have already benefited from our component technologies include:
• e-commerce,
• banking, finance and insurance,
• scheduling and optimisation, and
• consumer choice
• and many more...
• R&D and Academic alliances. Object Connections is forever looking to the future. We value linkages with academia, and are interested in discussing opportunities for development and deployment of our technologies in either research or teaching environments.

Some featured partners who have already realised the benefits of partnering with Object Connections include:

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	Rubicon Software Group plc helps financial services organisations to overcome their most critical challenges of winning new business and retaining customers. Rubicon Software continues to help each of its customers to meet the high expectations of their own customers and prospects. These expectations can only be met by combining a single view of each customer with the efficient provision of critical services. Rubicon Software has provided market-leading technology solutions since 1989. These include systems for large corporations such as Norton Finance, Market Harborough Building Society, Universal, BAe Systems and ICI Paints as well as the Government. Working with each client to leverage existing investments in technology, Rubicon's solutions automate manual processes and maximise each member of staff's potential. Rubicon provides highly intuitive and configurable systems that integrate in real time. It ensures that its solutions are built around client aims, requirements, scale and existing operations. As well as developing an extensive client list, Rubicon's growth has also led to a significant number of high profile partnerships including Oracle, Microsoft and TietoEnator. More information on the benefits that Rubicon's Accelerator CRM product offers users of TietoEnator's Summit system is available here.
	Fujitsu Australia is a leading provider of systems development and integration services to the industrial, financial services, information and communications sectors. Fujitsu Australia has partnered with Object Connections on a range of major projects in both the public and private sectors, incorporating Common Knowledge to deliver intelligent and flexible enterprise solutions.
	Japara Solutions is an IT consultant company offering specialist services in e-business solutions, enterprise integration, and web services. Japara Solutions is an implementation partner for Object Connections, and a provider of innovative solutions that deliver human-centric support for the management and automation of business rules.
	Object Trading is an international independent software vendor and consultancy specialising in financial markets trading software systems and services for international investment banks, brokerages, and fund managers. As an Object Connections OEM and SI partner, Object Trading leverages the Common Knowledge business rules management solution to reduce development times and markedly increase the flexibility of their solutions.
	Sun Microsystems (NASDAQ: SUNW) is a leading provider of industrial-strength hardware, software, and services that power business and industry in over 170 countries worldwide. Common Knowledge is available for Java™, Sun's innovative software platform.
	Borland Software Corporation (NASDAQ: BORL) is a leading provider of software products for the development, deployment, integration and management of software applications. Common Knowledge integrates seamlessly with Borland’s Integrated Development Environments, including Delphi, JBuilder, C++Builder, and Kylix; as well as Borland’s Enterprise Server deployment and integration offerings.

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